Picking the Right Social Media Platform to Promote Your Business

Social media is now a fact of life and it is here to stay.  There are multiple platforms you can use to promote brand awareness and you can’t afford to let this opportunity pass you by.  However with so many different social networks to work with, do you set up a profile on all of them?  No, you pick and choose the ones that will work for you.  Social media is an investment in your time if you want it to work for you, too many profiles will take too much time for too little reward.

You need to find the social networks that work for you.  Where are your ideal customers hanging out.  Professionals will be found on LinkedIn while millennials are more likely to be found on Snapchat or Instagram.  If you’re still not sure which platforms you should be on, here is a little help.

Where is Your Competition?

You look at the websites of your competition and find out where they are sharing content.  What platforms is there content being shared on, how many followers do they have.  If they are getting a ton of shares on Facebook then your business needs to be there too.

Do You Know Your Market?

You need to have a firm definition of what your ideal client is.  How old are they?  Where are they located?  What do they do for a living?  Once you have the demographics down you have a head start on where to look.  Facebook and Twitter tend to be common to all, while professionals will be found on LinkedIn, and younger audiences will trend more towards Snapchat or Instagram.  If your business is depended on visuals, such as interior design, fashion or the food industry then Instagram and Pinterest are better choices.

Here is a video showing you how to figure out who your ideal customer is.

What Does Your Audience Want?

Do they want information, trivia or games?  You may have to do some testing to find out what your audience wants to see online.  Determine what will give you the best response and engagement and give it to them.

Manage Your Time

Social media can be a huge time suck if you let it, so don’t.  There are tools you can use like Hootsuite to help automate posting, and take advantage of them.  You can make posts for days or even weeks in advance depending on how keen you are.  Make the most of the channels you choose and post content regularly.  Be prepared to adapt your strategy and remember all of these social media channels all have advertising platforms that can help boost your brand.


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