Picking the Right Social Media Platform to Promote Your Business

Social media is now a fact of life and it is here to stay.  There are multiple platforms you can use to promote brand awareness and you can’t afford to let this opportunity pass you by.  However with so many different social networks to work with, do you set up a profile on all of them?  No, you pick and choose the ones that will work for you.  Social media is an investment in your time if you want it to work for you, too many profiles will take too much time for too little reward.

You need to find the social networks that work for you.  Where are your ideal customers hanging out.  Professionals will be found on LinkedIn while millennials are more likely to be found on Snapchat or Instagram.  If you’re still not sure which platforms you should be on, here is a little help.

Where is Your Competition?

You look at the websites of your competition and find out where they are sharing content.  What platforms is there content being shared on, how many followers do they have.  If they are getting a ton of shares on Facebook then your business needs to be there too.

Do You Know Your Market?

You need to have a firm definition of what your ideal client is.  How old are they?  Where are they located?  What do they do for a living?  Once you have the demographics down you have a head start on where to look.  Facebook and Twitter tend to be common to all, while professionals will be found on LinkedIn, and younger audiences will trend more towards Snapchat or Instagram.  If your business is depended on visuals, such as interior design, fashion or the food industry then Instagram and Pinterest are better choices.

Here is a video showing you how to figure out who your ideal customer is.

What Does Your Audience Want?

Do they want information, trivia or games?  You may have to do some testing to find out what your audience wants to see online.  Determine what will give you the best response and engagement and give it to them.

Manage Your Time

Social media can be a huge time suck if you let it, so don’t.  There are tools you can use like Hootsuite to help automate posting, and take advantage of them.  You can make posts for days or even weeks in advance depending on how keen you are.  Make the most of the channels you choose and post content regularly.  Be prepared to adapt your strategy and remember all of these social media channels all have advertising platforms that can help boost your brand.

Your Business Can’t Grow Without Online Marketing

If you run a business then you may be aware of online marketing but you may not understand the value of it or what it can do for your business.  If you marketing efforts have always been in the “offline” world then you’re being left behind.  The truth is your business can’t grow without online marketing.  Here are some of the differences and advantages of developing an online marketing plan.

Wider coverage

Traditional marketing, for example the 30-second commercial, only reaches a certain number of people within a defined locale, while online marketing covers a far wider scope. This global coverage usually helps the business to reach more audiences, which may ultimately lead to better results, more relevant leads, and higher conversion rate.


Everything happens in real-time online. You can post realtime videos on different platforms of things happening in your business right now.  You can connect with people immediately in the online world, that just isn’t the same offline.

Audience engagement

In traditional marketing, communication is usually one-way. The business is seen on TV or heard over the radio and that’s about it. As an advertiser, you would want to get feedback from your customers right away, thereby improving the quality of your ads as well as your products. Online marketing makes this possible quicker, cheaper, and faster.

Affordable costs

The budget that you will spend on your marketing campaign is much smaller, this is the main advantage of the internet marketing. A commercial on a radio or TV will cost you a vast fortune. Each marketing campaign will cost some money, but online marketing costs much less and you can see even bigger results. The web offers options for marketing that are so laser targeted to your ideal customer that nothing else really compares.

Receive feedback

The traffic online is huge, but you still can track your customers and receive the feedback about your service or products you provide. They can leave the questions, requests and with some additional tool you even can gather the statistics about your audience.  Online marketing is really interactive, there is a great option to receive an honest feedback about the promo campaign that you have.

You will receive a full range of comments, positive and negative, but this gives you the knowledge to change and advertise more effectively. Keep in touch with your active customers who are looking for your certain products or offered services by knowing very well their demands.  Online marketing is still really in its infancy but if you want your business to grow then you need to embrace what it can offer you.